About Glow

WE ARE A FULL SERVICE BUSINESS DEVELOPMENT CONSULTANCY, WORKING FOR MARKETING SERVICES AGENCIES INC. CREATIVE, BRAND DEVELOPMENT, ADVERTISING, PUBLIC RELATIONS, DIRECT MARKETING, DIGITAL, SEO / PPC, MEDIA BUYING & PLANNING, WEB DESIGN AND DEVELOPMENT, ABOVE THE LINE / BELOW THE LINE AND MARKETING COMMUNICATIONS.

Our remit is to drive your new business programme with the specific goal of helping you achieve your aspirations and targets for growth. We focus on your new business strategy, particularly from ‘virgin’ territory. Our style is pro-active and our service is seamless.

In a competitive environment business development must be elevated to priority status. Glow has structured itself to competently take on the role of your virtual new business team. We provide the necessary direction and focus that is required to get you in front of a prospect with a chance of picking up a brief or onto a pitch. We take an intelligent, focussed and topical approach to unearthing ‘real’ business opportunities.

Our goal is simple: To help you win new clients and grow your business.

Winning New Business requires direction, Persistence and a good mix of combined skills

Our Services

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At Glow we mix multi-marketing strategies with intelligent creativity…

Helping companies to Win New Business and Grow.

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We engage with your target audience through insight-driven communications which include :-

telephone e-mail social media video events networking marketing automation direct marketing public relations.

HOW DOES IT WORK?

1

INDUCTION & DISCOVERY SESSION

Before we can start to win you new business we need to get to know you. At the start of each campaign the Glow team put together an induction and discovery session with you, attended by the key people from your side and from Glow. Since we are your new business team to the outside world, the induction briefing is a crucial part of our relationship and ensures that the Glow team gets to know your proposition inside out. There are no shortcuts to this process and at the outset we will agree our targets/objectives and how we will be assessed on a quarterly basis, in line with our contract. Benchmarks will also be agreed with you on your role in converting new business opportunities into income.


2

STRATEGY & COMMUNICATION PLANNING

Based on the information collected from the Induction & Discovery session, we put together a strategic plan outlining the way forward. We determine what methods, communication channels and techniques should be implemented – tailored to your style and brand image. Creating a long-term, bespoke approach. We brief the Glow team accordingly (your virtual team) and ensure everyone is fully up-to-date with the campaign plan, targets and initiatives.


3

DATABASE BUILD, EMAIL MARKETING & TRADE PRESS SETUP

Once the strategy is in place and has been agreed we start to build your database(s); organise the trade press and insights initiative, set up the email marketing account(s), write bespoke email / DM communication messages / mailers and develop other areas such as Events, PR, Social Media and Strategic Agency Alliances. This is a crucial part of the campaign and can’t be rushed. Everything has to be well organised and in its right place in order for the programme to run smoothly and effectively ongoing.


4

ONGOING ACTIVITY, THE KEEP IN TOUCH PROGRAMME & STATUS REPORTING

Once the campaign gets underway, the Glow team work tirelessly to unearth the best leads and opportunities for you. We approach the correct prospects, using the most appropriate communication methods. We look to build a rapport with the key decision makers and track leads effectively, so even if the prospect isn’t quite ready to meet with you due to timing, we know when to contact them again to secure an appointment. We also keep your company top of mind through a well planned ‘Keep in Touch’ programme. This can include e-mailers, direct marketing messages, relevant social media campaigns and of course follow up phone calls. We provide comprehensive status reports at the end of each calendar month to give you a full overview of activity and to keep you up-to-date with every aspect of the campaign.

WE HAVE WON BUSINESS FOR OUR CLIENTS WITH THE FOLLOWING TOP ORGANISATIONS…

Bentley
Coca Cola
BT
Danone
Guinness World Records
Jim Beam
King of shaves
McVities
Metrolink
Olives-Et-Al
Sky
Unilever
University of Southampton
Vocalink
Vtech
Riviera Travel

What our clients have to say

Elmwood

Elmwood

Space and Time Media

Space and Time Media

Rapport

Rapport

SteadyGo

SteadyGo

CG Consultancy

CG Consultancy

Cris Beswick

Cris Beswick

Ghost Creative

Ghost Creative

five one two

five one two

Our Latest Posts

Campaign Agency of the Year winners revealed

Campaign Agency of the Year winners revealed

Mar 12 2019

Mother, Manning Gottlieb OMD and Droga5 London are among the victorious agencies. Mother has been named Campaign’s UK Agency of the Year…

EVENT: Campaign Digital Media Strategies 2019

EVENT: Campaign Digital Media Strategies 2019

Mar 08 2019

Navigating the future of digital publishing Digital Media Strategies will help you make the most of addressing the key strategic challenges behind…

WIN NEW CLIENTS VIA LINKEDIN’S SALES NAVIGATOR

WIN NEW CLIENTS VIA LINKEDIN’S SALES NAVIGATOR

Feb 24 2019

Winning new business is not an easy task as I’m sure you’ll agree. Any agency in the marketing, digital and communications arenas…

GLOW CAN BE YOUR GUIDE IN AN EVER CHANGING LANDSCAPE OF BUSINESS DEVELOPMENT AND NEW BUSINESS

GLOW CAN BE YOUR GUIDE IN AN EVER CHANGING LANDSCAPE OF BUSINESS DEVELOPMENT AND NEW BUSINESS

Jan 15 2019

New Business should be a top priority at all times. Like a wise man once said. If you haven’t got time to…

 

Contact Us

 50 Liverpool Street, London, EC2M 7PY, UK

+44 (0) 20 3036 0666

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