Our remit is to drive your new business programme with the specific goal of helping you achieve your aspirations and targets for growth. We focus on your new business strategy, particularly from ‘virgin’ territory. Our style is pro-active and our service is seamless.
In a competitive environment business development must be elevated to priority status. Glow has structured itself to competently take on the role of your virtual new business team. We provide the necessary direction and focus that is required to get you in front of a prospect with a chance of picking up a brief or onto a pitch. We take an intelligent, focussed and topical approach to unearthing ‘real’ business opportunities.
telephonee-mailsocial mediavideoeventsnetworkingmarketing automationdirect marketingpublic relations.
INDUCTION & DISCOVERY SESSION
Before we can start to win you new business we need to get to know you. At the start of each campaign the Glow team put together an induction and discovery session with you, attended by the key people from your side and from Glow. Since we are your new business team to the outside world, the induction briefing is a crucial part of our relationship and ensures that the Glow team gets to know your proposition inside out. There are no shortcuts to this process and at the outset we will agree our targets/objectives and how we will be assessed on a quarterly basis, in line with our contract. Benchmarks will also be agreed with you on your role in converting new business opportunities into income.
STRATEGY & COMMUNICATION PLANNING
Based on the information collected from the Induction & Discovery session, we put together a strategic plan outlining the way forward. We determine what methods, communication channels and techniques should be implemented – tailored to your style and brand image. Creating a long-term, bespoke approach. We brief the Glow team accordingly (your virtual team) and ensure everyone is fully up-to-date with the campaign plan, targets and initiatives.
DATABASE BUILD, EMAIL MARKETING & TRADE PRESS SETUP
Once the strategy is in place and has been agreed we start to build your database(s); organise the trade press and insights initiative, set up the email marketing account(s), write bespoke email / DM communication messages / mailers and develop other areas such as Events, PR, Social Media and Strategic Agency Alliances. This is a crucial part of the campaign and can’t be rushed. Everything has to be well organised and in its right place in order for the programme to run smoothly and effectively ongoing.
ONGOING ACTIVITY, THE KEEP IN TOUCH PROGRAMME & STATUS REPORTING
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